Individuals looking to take advantage of the upcoming Prime Day sales should be cautious of potential scams. Cybercriminals often exploit major shopping events by using fake promotions, phishing emails, and fake websites to deceive consumers into revealing personal information or financial details. Security experts caution that Prime Day creates an environment that scammers thrive in due to the high-pressure nature of the shopping frenzy.
Check Point’s security team reported a significant increase in new Amazon-related web domains globally between December 2025 and last month, with April experiencing the largest spike, registering 1,446 new domains in a single month.
The timing in April is worrisome as hackers can utilize this period to establish “aged” malicious domains, making them appear more legitimate and evading detection leading up to Prime Day.
Although the majority of domains are safe, Check Point identified that approximately one out of every 11 newly created Amazon-themed domains was either deemed malicious or suspicious.
Check Point emphasized that “Prime Day scams are successful because they closely mimic typical shopping behavior, including familiar branding, convincing checkout processes, delivery notifications, and time-sensitive offers.”
The security firm advised consumers to be vigilant by not only identifying suspicious messages but also taking the time to verify legitimacy before making any purchases, logging in, or providing payment details.
To enjoy Prime Day without falling victim to scams, shoppers should adhere to several precautionary measures.
Firstly, individuals should carefully scrutinize website URLs before entering any information, as scammers frequently create counterfeit pages that closely resemble Amazon’s official site.
Check Point warned against fraudulent domains that closely imitate Amazon’s URL, advising consumers to watch for additional characters, hyphenated brand names, or uncommon endings like .top or .online.
Moreover, shoppers should refrain from clicking on links received via emails, text messages, or social media posts and instead access Amazon directly by manually entering the website address.
Signs of potential scams include unrealistically cheap deals, notifications of owed refunds, or urgent alerts regarding expiring offers, all designed to create a sense of urgency and prompt impulsive decisions.
Another common scam tactic involves fake warnings about Prime accounts being suspended. If individuals receive messages threatening account closure unless immediate action is taken, it is advisable to verify the information directly via Amazon’s official site.
By following these guidelines, consumers can enjoy Prime Day without falling prey to fraudulent schemes.
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