Lidl has introduced a significant change to its loyalty program by allowing customers to earn points based on their spending. Users of Lidl Plus will now receive one point for every £1 they spend at the store, which can later be exchanged for free products or discounts on purchases.
For instance, a check on the Lidl Plus app revealed that 100 points could fetch you items like a free cucumber, plain tortilla wraps, or houmous. With 200 points, customers can redeem a free halloumi or Greek yoghurt, while 300 points can be exchanged for a £3 discount on their next shopping trip. Accumulating 500 points entitles shoppers to a £5 discount.
The loyalty points have a validity period of two years and have replaced the previous rewards structure based on monthly spending thresholds. While the old system offered rewards such as a free bakery item after spending £10, a free vegetable after £50, and a 10% discount on the next purchase after spending £250, Lidl Plus now focuses on personalized discount coupons for selected items.
To redeem points, users need to visit the Rewards Marketplace section within the Lidl Plus app to choose their preferred reward. Lidl emphasizes that the new system offers more flexibility to shoppers, although some rewards may require higher spending thresholds compared to the old scheme.
Furthermore, Lidl Plus often provides opportunities for users to earn additional points through special promotions like Rewards of the Week, double points, triple points, or free points on specific products. Louise Weise, Lidl’s chief customer officer, highlighted that the revamped loyalty program aims to offer customers more control and diverse reward options tailored to individual preferences.
To kick off the launch of the updated loyalty scheme, all Lidl Plus app users receive 100 complimentary points. Additionally, customers can earn double points on any fruit purchases made until May 22.