Lidl has introduced a new self-scanning feature on its loyalty app that aims to streamline the checkout process for customers. This update allows shoppers to scan items using their smartphones before making a payment at the register. The feature underwent testing in four stores earlier this year with plans for a wider rollout in the near future.
The supermarket chain has applied for a trademark in Europe and the UK for “Lidl & Go,” focusing on digital payment and scan-and-shop systems within its stores. Shyam Unarket, Customer Relations Director at Lidl GB, stated that integrating payment functionality into the Lidl Plus app marks a significant advancement in their digital strategy. Lidl is dedicated to investing in technologies that enhance the shopping experience, offering customers more convenience and flexibility in their shopping journey.
In other news, Lidl has been recognized as the most affordable supermarket by Which? for the second time in recent months, edging out Aldi. A comparison of a 70-item shopping list at Lidl averaged £120.46 in October, or £120.38 for Lidl Plus members, while the same items at Aldi averaged £121. Aldi had previously held the title of the cheapest supermarket 22 out of the last 24 months. The comparison included a mix of branded and own-brand products like Birds Eye Peas, Hovis bread, milk, and butter.
For Tesco customers, the same 70-item shopping list would cost £134.89 without a Clubcard, or £133.38 with one. Sainsbury’s shoppers would pay £139.68, or £136.79 with a Nectar card. Additionally, Which? conducts price comparisons on a larger list of 187 items, excluding Aldi and Lidl due to their narrower product range compared to other supermarkets.