Greene King introduces its inaugural loyalty rewards scheme for pubs, offering complimentary drinks and meals to customers. New users who install the Greene King Pubs and Restaurants app gain access to a “Spin to Win” feature, providing prizes such as free beverages or main courses valued at up to £18.99.
Upon app registration, each new member receives one spin, with rewards redeemable at various Greene King establishments including Belhaven Pubs, Flaming Grill, Chef & Brewer, Farmhouse Inns, and Hungry Horse. Interested individuals can easily download the Greene King app for free via their preferred app store.
As per recent Greene King research, over 70% of Brits express concerns about the cost of living, yet about a quarter still view dining out as a cherished indulgence. Kevin Hydes, Greene King’s Group Marketing Director, emphasizes the brand’s commitment to enhancing customer experiences and offering value through initiatives like Spin to Win.
The initiative follows Greene King’s earlier giveaways, such as free pints during the Six Nations Rugby tournament and the “When It Rains, We Pour” campaign awarding 100,000 free pints. Notably, Greene King engaged in promotional activities by installing rain detectors in pubs across major UK cities, including London, Glasgow, Birmingham, Leeds, Bristol, and Wallingford.
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