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Wednesday, October 15, 2025

“Celebrity Traitors” TV Show Sparks Tourism Boom in Scottish Highlands

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The long-awaited TV show “Celebrity Traitors” has commenced this week, featuring Claudia Winkleman in the Scottish Highlands overseeing a competition between traitors and faithful contestants for a chance to win £100,000 for charity.

Celebrities such as Jonathan Ross, Alan Carr, Stephen Fry, Kate Garraway, Tom Daley, Charlotte Church, Clare Balding, Cat Burns, Paloma Faith, and others have gathered at the renowned castle where they must use their intelligence to identify the traitors among them.

The castle, known as “The Traitors,” is famous for its picturesque gardens, spacious grounds, stunning library, cozy living room, and even its own bar. Fans often inquire about renting the castle to recreate their own “Traitors” experience with friends.

Located in the Scottish Highlands, Ardross Castle is about a half-hour drive from Inverness. While it cannot be booked as a hotel, the estate is available for exclusive hire for weddings and corporate events, as stated on its website.

Despite the show’s depiction of participants staying at the castle, in reality, they are accommodated in a nearby hotel due to limited room availability at Ardross Castle. The iconic Roundtable Room featured in the show is part of the set and not present in the actual castle.

For those interested in a castle getaway, there are numerous options across the UK available for bookings through platforms like Sykes Holiday Cottages, the Landmark Trust, Host Unusual, and Big House Experience, catering to various budgets and group sizes.

The popularity of “The Traitors” has sparked a surge in tourism in Scotland, particularly in the Highlands, with an increase in searches for accommodations in the region. Chris Ross from Collinson International noted the show’s impact in driving more travelers to experience the beauty and intrigue of Scotland firsthand.

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