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Tuesday, October 14, 2025

“Bourton-on-the-Water: Balancing Charm and Tourism”

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Bourton-on-the-Water, often dubbed the “Venice of the Cotswolds,” is renowned for its picturesque waterways adorned with charming stone bridges. This village, nestled amid the beauty of the Cotswolds, captivates visitors with the tranquil flow of the River Windrush, flanked by vibrant trees and a backdrop of historic Cotswold stone cottages from the 16th and 17th centuries.

During a leisurely stroll on a sunny day in June, I meandered along the water’s edge, crossing the quaint stone bridges at my own pace. The ambiance was further enhanced by the calls of an ice cream vendor promoting his homemade treats from a small trailer nearby.

Exploring the local shops, eateries, and pubs housed in traditional Cotswold stone buildings added to the village’s charm. Observing visitors relishing coffees, cakes, teas, and ice creams outdoors provided a glimpse into the vibrant village life.

A must-see attraction in Bourton-on-the-Water is the Model Village, a meticulous 1/9th scale replica of the village as it appeared in 1930, crafted with precision from local stone by skilled artisans. The entrance fee of £4.75 for adults and £3.75 for children is a small price to pay for the awe-inspiring craftsmanship on display.

Located near the imposing Old New Inn, a historic establishment under new ownership since 2018, the Model Village beckons visitors to marvel at its intricate detail. Additionally, various dining options along the water’s edge cater to diverse culinary preferences, from gourmet offerings at the Box Bush to traditional British fare at the Rose Tree Restaurant and burgers at Smiths and Bourtons.

However, Bourton-on-the-Water’s popularity has led to challenges associated with over-tourism, akin to the neighboring Bibury village. Residents express concerns about the village’s infrastructure being overwhelmed by the sheer volume of visitors, prompting discussions on managing coach traffic and mitigating disruptive tourist behavior.

Local authorities, while acknowledging the economic benefits of tourism, are striving to strike a balance between supporting local businesses and preserving residents’ quality of life. Despite the village’s allure, efforts are underway to address the issues stemming from excessive tourism, with a focus on maintaining Bourton-on-the-Water’s charm while ensuring sustainability for both visitors and locals.

As the village grapples with the impacts of its own popularity, the hope remains that Bourton-on-the-Water can navigate the delicate equilibrium between its appeal as a tourist hotspot and the well-being of its inhabitants.

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