A specialist in creating spooky attractions at theme parks in the UK has shared insights on common mistakes thrill-seekers make when navigating through frightening experiences. James Mundy, the creative theming and scenic manager at Alton Towers Resort, has spent two decades developing innovative ways to terrify visitors. Leading a team of 10, he is behind the design and construction of the resort’s scare mazes, a key feature of the annual Scarefest event.
This year, guests can challenge themselves with the new scare maze, “the Edge Of The Forest,” just in time for Halloween. According to James, a successful scare maze combines elements of film and theater. He emphasizes the importance of a compelling narrative to immerse visitors fully. Beyond mere jump scares, the goal is to transport guests to another realm by blending atmospheric tension with heart-stopping surprises.
Overcoming childhood fears, James, once a scared kid who avoided haunted houses, now thrives on creating bone-chilling experiences. The allure of adrenaline from watching increasingly frightening films led him to his current profession of crafting the very scares he once dreaded.
Located within the mysterious Dark Forest, “Edge Of The Forest” aims to evoke timeless woodland legends, drawing guests into a dark fable. Alongside this new addition, visitors can also explore the Altonville Mine Tours and brave the unnerving depths of the COMPOUND scare maze, introduced in 2024.
James offers five essential tips for maximizing the scare maze experience, including a crucial mistake to avoid. Interested guests can participate in Scarefest 2025, beginning on September 27th and running on select weekends until November 2nd.