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Wednesday, July 22, 2026

“Keir Starmer Backs The Mirror’s Water Safety Campaign”

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Keir Starmer has expressed his support for The Mirror’s campaign on water safety following a series of concerning deaths related to water incidents in recent times.

During the G7 summit, the Prime Minister acknowledged the distress of parents who lost their children in water accidents during the recent heatwave, emphasizing the government’s commitment to assist The Mirror’s Save Lives for Sam initiative and implement additional safety measures.

Mr. Starmer highlighted the gravity of the situation, particularly when it involves children or young individuals, expressing empathy for the families affected by the tragic losses and underscoring the need for collective efforts to ensure everyone’s safety, with a special focus on the children who tragically passed away.

The Mirror’s campaign aims to address the issue of water-related fatalities, with a specific call for urgent action to prevent the annual deaths of 33 children in open water across the country. The recent spike in incidents during the heatwave has raised concerns about further casualties as temperatures continue to rise.

Named after Sam Haycock, a 16-year-old who drowned in 2021, the campaign seeks to push for legislative changes to enhance water safety measures, including the implementation of ‘Sam’s Law’ to mandate safety equipment installation around high-risk bodies of water and raise awareness through public campaigns and educational programs in schools.

Advocates for the campaign, including politicians like Lee Pitcher, MP for Doncaster East and Isle of Axholme, and various organizations such as The Royal Lifesaving Society UK and The RNLI, have joined forces to support the initiative and push for concrete actions to prevent drowning incidents.

Recent reports have highlighted that a significant number of child drownings could have been prevented with better supervision, safer environments, and proper safety measures in place, underlining the critical need for proactive measures to address this preventable public health issue.

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