Apple’s range of products like MacBook, iPad, and iPhone is well-known, but its services are gaining significant popularity. The tech giant recently reported a ‘record-breaking’ year due to increased user engagement with its audio, TV streaming, and news offerings.
Apple Music, accessible on both iOS and Android devices, witnessed its most successful year in 2025, setting new records for listenership and new subscribers. This success was fueled by updates such as Lyrics Translation and AutoMix, enhancing the user experience.
Additionally, Apple TV experienced a surge in user engagement, with a 36% increase in viewing time for popular shows like Slow Horses and The Studio compared to the previous year. The platform also expanded its content library with additions like the F1 film featuring Brad Pitt and the acclaimed drama Pluribus.
The App Store maintained a strong performance with over 850 million average weekly users globally. Notably, the platform saw a surge in visitor numbers between Christmas Eve and New Year’s Day, leading to record customer spending on digital goods and services.
Apple Podcasts also had a successful year, achieving record listenership, plays, and subscribers, further solidifying its position as a leading podcast platform.
In other updates, Apple expanded its Apple Fitness+ availability to more regions and added over 50 new games to Apple Arcade. The Share Item Location feature in Find My was extended to 27 additional airlines, improving luggage tracking and reducing lost items significantly.
Moreover, Apple Maps introduced Detailed City Experience in new locations like New Orleans, Singapore, and Monaco, offering users 3D landmarks and custom experiences like the F1 Monaco Grand Prix.
Eddy Cue, Apple’s senior vice president of Services, commented on the remarkable growth and innovation in Apple services in 2025, emphasizing the commitment to enhancing user experiences across various platforms like Apple TV, Apple Music, and Apple News.
Overall, the year 2025 was characterized by exceptional enthusiasm from Apple customers, reflected in the increased engagement with various services and products, showcasing the tech company’s commitment to delivering enriching experiences worldwide.