A picturesque coastal town along the stunning Amalfi Coast offers a serene escape away from the tourist crowds that flock to more popular destinations in the region.
Skyscanner has revealed its list of trending destinations for UK travelers, showcasing locations worldwide that are capturing attention and rising in popularity. Among these destinations, Salerno stands out with a remarkable 211% surge in searches over the past year, securing its place at the top of Skyscanner’s hot list.
The newly published Skyscanner report highlights the shift in traveler preferences towards smaller, undiscovered locations that provide a unique experience away from mainstream tourist spots. Salerno, in Italy, is praised for embodying the charm of the Amalfi Coast without the overwhelming crowds.
While Salerno may seem unassuming at first glance, it boasts a distinct character and charm, particularly evident in its historic center. Visitors can explore medieval churches, authentic trattorias bustling with locals, and the vibrant atmosphere of Southern Italy.
Renowned for its urban-renewal initiatives focused on the historic neighborhood, Salerno features a picturesque seafront promenade lined with trees, considered one of Italy’s most delightful and appealing waterfront areas.
The town’s lesser-known status compared to other renowned Amalfi Coast destinations adds to its appeal. Places like Amalfi and Sorrento have become overly popular, making Salerno an increasingly attractive alternative for travelers seeking a more authentic and less crowded experience.
Travelers have expressed their preference for Salerno over other Amalfi Coast locations, citing its inviting and bustling medieval center as a standout feature. Visitors are drawn to the authentic and vibrant ambiance of Salerno, which encourages exploration and a genuine experience.
For those contemplating a visit to Salerno during their Amalfi Coast trip, the advice is to allocate at least a night to fully immerse in the town’s charm. Choosing accommodation in the historic center, despite potential transport convenience trade-offs, is recommended for a more enriching experience.